Privacy Policy

Pharma-e Ltd, trading as Clever Beauty
janeiredale.co.uk
Last updated: June 2026

Contents

1. Privacy Statement
2. Data Protection Regulations
3. What information do We collect from you?
4. Cookies
5. Third Party Links
6. How do We use the information?
7. Legal Basis for Processing
8. How do We handle your information?
9. To whom may We disclose your information?
10. International Data Transfers
11. Data Retention
12. Your rights and how you can control use of your information
13. Changes to Privacy Statement
14. UK and EU Representatives
15. Your right to complain

Pharma-e Ltd t/a Clever Beauty (“janeiredale.co.uk”) (“We”, “Us”, “Our”) Privacy Statement. This is Our Privacy Statement which details how We use your personal data (“Personal Data”) when you use Our Website www.janeiredale.co.uk. We take Our data protection responsibilities seriously.

1. Privacy Statement

This Website is owned by Pharma-e Ltd t/a Clever Beauty (“janeiredale.co.uk”), a company registered at Albert House, South Esplanade, St Peter Port, Guernsey, GY1 1AJ with company number 36207. Pharma-e Ltd t/a Clever Beauty’s registration number with the Office of the Data Protection Authority (ODPA) in Guernsey is DPA3739.

The Data Protection (Bailiwick of Guernsey) Law 2017 and the European and UK General Data Protection Regulation (the “Regulations”) set out the responsibilities We have to protect your data.

This Privacy Statement sets out the way We will obtain and hold your Personal Data. This is known as “Processing”. When read together with Our Terms and Conditions of Use and Cookie Policy, this Privacy Statement covers Our relationship with you in relation to this Website.

Any questions, comments and requests regarding this Privacy Statement should be addressed to:

2. Data Protection Regulations

For the purposes of this Privacy Statement:

• We determine the purposes for which and the manner in which your personal data is, or is to be, processed, and We are known as the data controller (“Data Controller”);
• In submitting your data and information to Us to collect, handle and process, you will be the individual who is the subject of the data (the “Data Subject”); and
• In processing your data and information, any other parties contracted to process data by the Data Controller will be known as “Data Processors”.

3. What information do We collect from you?

3.1 Information You Provide to Us

We may collect and process the following data and information that you give Us if you register an account, place an order for Goods, submit content on Our Website, or otherwise correspond with Us by phone, email or otherwise:

• Name and date of birth;
• Contact information including address, email address and phone number; and
• Information necessary for the purposes of submitting an order.

We understand that the data collected at section 3.1 is Personal Data.

3.2 Information Collected Automatically

We will collect and process the following data automatically from your visit to Our Website:

• Technical information, including the internet protocol (IP) address used to connect your computer to the Internet, login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
• Information about your visit, including the full Uniform Resource Locator (URL), clickstream to, through and from Our Website, products viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information, methods used to browse away from the page, any phone number used to call Our customer service number, and other anonymised data or metrics that identify user behaviour and the habits of web visitors.

Some of the Personal Data We collect and process is necessary to enter into and perform Our contract with you or for Us to meet Our legal obligations.

4. Cookies

We use cookies on this Website to distinguish you from other users and to improve your experience. Non-essential cookies, including analytics cookies, will only be placed on your device after you have given your prior, informed consent using the Cookiebot consent tool, accessible via the privacy trigger icon at the bottom of the screen.

Essential cookies, which are strictly necessary for the Website to function, do not require your consent. The use of cookies does not give Us access to your computer or any Personal Data beyond what you choose to share with Us.

You may choose to accept or decline cookies by using the Cookie Settings tool, accessible via the Cookiebot Privacy Trigger icon, or by modifying your own browser’s settings.

Further information about the cookies We use and how they work is available in Our Cookie Policy.